Hard Rock Rewards

Hard Rock Cafe came out with a little more information on July 6th. The program that'll be taking over for its All Access Club is called Hard Rock Rewards. The new program will be launched the day after the old one (All Access) expires. The webpage (http://www.hardrock.com/promo/membership/?WT.mc_id=20120703&WT.mc_ev=EmailOpen) reveals one improvement over All Access in that you'll be able to earn points from ALL the Hard Rock Cafes all over the world. With All Access, you could only earn points at corporate cafes. If you visited a franchisee cafe, you would get 10% off anything you purchased. The 10% was nice but, I liked earning points myself.

The webpage also allows you to sign up now for the new Hard Rock Rewards and states they will notify you when it launches if you sign up on the website. For those who are All Access members, an email I received from Hard Rock Cafe dated May 7th, 2012 stated that we would be inaugural members of the new program i.e. Hard Rock Rewards. NOTE: If you wish to be one of the inaugural members, you must change your username to your current email address (Per May 7th email). As one of the inaugural members, All Access members will get VIP tier for the first year. The announcement webpage about Hard Rock Rewards doesn't say anything about any tiers. However, they stated their still working on the program details and, they still have over 2 and 1/2 months to work those out.

Reminder: Any of you that have earned any rewards with All Access MUST use them up by September 30th, 2012 otherwise, you'll lose them. Any rewards you have can be redeemed at any CORPORATE Hard Rock Cafe i.e. you can't redeem them any franchisee cafes (source: May 7th, 2012 email from Hard Rock Cafe).