Coke Rewards

In my opinion, one of the smartest promotions Coca Cola has come out with is Coke rewards. The promotion rewards people who drink the various Coca Cola products such as Coke, Sprite, Fanta and Barq's root beer. The rewards range from impressive drawings such as a trip to Hawaii to t-shirts, gift cards and small appliances. The reward points you get depends on what package of the sodas you buy. For example, you get more points if you buy a 12 pack vice buying a 10 ounce bottle of their soda. One thing that is strange is that you get the same amount of points for buying a 12 ounce bottle of their soda as you do for buying a 2 LITER bottle. Figure that one out. Overall, it's a pretty smart program and, Coke makes it very easy to participate in the promotion. I think it definitely succeeds in encouraging people to drink their products. I know it's had that effect with me. I specifically look for their products at the store whereas before, I looked for whatever was cheapest. If you drink Coke products, you should check out their MyCoke rewards website at http://www.mycokerewards.com/home.do. Cheers all!